节假日时段国内自驾游客满意度研究——基于结构方程模型的实证分析

摘要：

以河南省节假日时段自驾游为例,基于实地访谈和网络调查数据,运用AMOS 22.0软件构建了包含7个潜变量的节假日时段国内自驾游客满意度模型.研究发现:节假日时段自驾游客对目的地体验包括公共服务体系、旅游服务体系、基础设施体系和吸引要素体系等4大方面,良好的目的地体验有助于提高满意度,并进而对旅游忠诚度的形成产生正向影响,而旅游期望对目的地体验以及满意度产生负向影响,因此旅游目的地营销时不能夸大宣传从而拔高游客的期望,进而影响自驾游客总体满意度指数.最后从目的地体系角度分析了影响自驾游客满意度的具体重要因素,并提出了相应的建议与措施.

Taking Henan Province as an example,based on field interviews and network survey data,this paper uses amos22.0 to construct a satisfaction model of domestic self driving tourists during holidays,which includes seven latent variables.The results show:the experience of self driving tourists to the destination includes four aspectie.,:public service system,tourism service system,infrastructure system and attraction factor system.Good destination experience helps to improve satisfaction,and then has a positive impact on the formation of tourism loyalty,while tourism expectation has a negative impact on destination experience and satisfaction.It is suggested that tourism destination marketing should not exaggerate publicity,so as to raise tourists’expectation,and then affect the overall satisfaction index of self driving tourists.Finally,the paper analyzes the specific and important factors affecting the satisfaction of self driving tourists from the perspective of destination system,and puts forward corresponding suggestions and measures.

作者：

李伟 徐华 李媛媛

Li Wei;Xu Hua;Li Yuanyuan(Tourism College,Henan Normal University,Xinxiang 453007,China;School of Foreign Languages,Henan Normal University,Xinxiang 453007,China;Tourism Management College,Xinyang Agriculture and Forestry College,Xinyang 464000,China)

机构地区：

betway官方app 旅游学院 betway官方app 外国语学院 信阳农林学院旅游管理学院

出处：

《betway官方app 学报：自然科学版》 CAS 北大核心 2020年第6期1-9,共9页

基金：

国家社会科学基金(16BGL118)。

关键词：

节假日时段 自驾游客 旅游目的地 满意度 结构方程模型

holiday period self-driving tourists tourist destination satisfaction SEM

分类号：

F590.8 [经济管理—旅游管理]

节假日时段国内自驾游客满意度研究——基于结构方程模型的实证分析.pdf