我国体育旅游景区品牌化建设现状及对策研究

摘要:

近年来,随着我国综合国力以及国民经济的不断提升,体育产业尤其是体育旅游业也得到了长足发展.运用文献法、访谈法和逻辑法对我国2019年度体育旅游十佳精品景区进行了研究.研究认为,我国体育旅游景区品牌化建设尚处于起步阶段,发展过程中还存在诸如品牌定位失准,标识缺失,基础设施建设尚不完善,专业管理人才不足等问题,并据此提出了科学定位,完善标识和基础设施,突出特色,培养专业人才等相关策略.

In recent years,as China's comprehensive national strength and economy have registered rapid growth,considerable development was also made in sports industry especially the sports tourism.For this reason,this paper aims to study and analyze the 2019 Top 10 Boutique Scenic Spots for sports tourism with the methods of literature study,interview and logical analysis.This paper holds that the brand-based construction of our sports tourism is still in its infancy,which faces development problems like the improper brand positioning,lack of identity,infrastructure deficiencies and insufficient professional management talents.Based on these imperfections,relevant strategies are put forward in the paper,such as using scientific positioning,improving identify and infrastructure,highlighting characteristics and training professional workers.

作者:

张晓亮

Zhang Xiaoliang(College of Physical Education,Henan Normal University,Xinxiang 453007,China)

机构地区:

betway官方app 体育学院

出处:

《betway官方app 学报：自然科学版》 CAS 北大核心 2020年第6期106-111,共6页

基金:

河南省哲学社会科学基金(2016BTY008)。

关键词:

体育旅游 精品景区 品牌化 发展策略

sports tourism quality scenic spot brand development strategy

分类号:

G80-05 [文化科学—运动人体科学]

我国体育旅游景区品牌化建设现状及对策研究.pdf