移动互联视域下科普场馆发展困境:内在机理与消解路径
- 分享到:
摘要：
当前,受移动互联网的冲击和影响,各类科普场馆不同程度地陷入了发展困境.分析其原因在于:忽视了公众的主体性地位,资源配置的自主性不强,对传统媒体仍然存在技术依赖,产品互动性、参与性和个性化不足,多渠道的投入体系尚未建立,科普传媒与营销专门人才匮乏.此外,为实现互联网+科普场馆的高质量发展,提出如下建议:应树立以公众为中心的科普理念,充分发挥科普场馆的主体作用,推动科普传媒技术创新,建立多方合作的产品开发与创作机制,运用SOLOMO模式整合服务流程,加大高端科普专门人才的培养力度.
At present,under the impact and influence of mobile Internet,science and technology museums have fallen into development dilemma to varying degrees.It is mainly due to the neglect of the public’s subject position,the weak autonomy in resource allocation,the technical dependence on traditional media,the products with poor interactivity,participation,and personalization,the lack of multi-channel investment system,the scarcity of professionals in media and marketing of popular science.In order to achieve the high quality development of Internet plus science and technology museum,we should establish a public-centered concept in science popularization,give full play to the main role of science and technology museum,promote technological innovation of media in science popularization,establish a multi-party cooperative mechanism of product development and creation,use SOLOMO mode to integrate service processes,and strengthen the training of high-end professionals in science popularization.
作者：
张成伟
Zhang Chengwei(School of Politics and Public Administration,Anyang Normal University,Anyang 455000,China;College of Public Administration,Huazhong University of Science and Technology,Wuhan 430074,China)
机构地区：
安阳师范学院政治与公共管理学院 华中科技大学公共管理学院
出处：
《betway官方app 学报：自然科学版》 CAS 北大核心 2020年第2期34-40,共7页
基金：
河南省软科学研究项目(192039719001) 湖北省科协重大课题(HBKXXH2016003).
关键词：
移动互联网 科普场馆 互联网科普 内在机理 消解路径
mobile internet science and technology museum science popularization on the internet internal mechanism digestion path
分类号：
G322.0 [文化科学]
