我国运动休闲特色小镇新业态发展的体育竞争情报研究
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摘要:
为推动新发展阶段我国体育产业高质量发展,基于竞争环境、竞争对手、竞争策略三大要素,对我国运动休闲特色小镇这一新业态发展状况展开体育竞争情报分析.“体育+旅游”“体育+赛事”已成为国内绝大多数运动休闲特色小镇选择的体育产业发展模式,行业内现有竞争对手、公共政策供给主体、体育消费主体、行业内潜在竞争者、关联区域替代者等五种力量构成了我国运动休闲特色小镇的竞争环境五力结构.目前保留试点资格的93个国家级运动休闲特色小镇是行业内现有竞争对手,彼此以打造运动休闲特色小镇品牌竞争力为竞争目标,属于一种以区域和地区为单位进行的行业内竞争,呈现出适度竞争或竞争性共存关系.华东和西南等地区部分运动休闲特色小镇的品牌化策略实施状况良好,但93个小镇进行差异化品牌建设的整体状况仍有较大提升空间.
In order to promote the high-quality development of sports industry to a new stage in China,based on the three elements of competitive environment,competitors and competitive strategies,sports competitive intelligence analysis is carried out on the development of sports leisure characteristic towns in China.Research suggests that,sports+tourismandsports+eventshave become the development mode of sports industry chosen by most sports and leisure characteristic towns in China,the competitive environment structure of sports and leisure characteristic towns in China is composed of five forces:existing competitors in the industry,public policy suppliers,main body of sports consumption,potential competitors in the industry,and related regional substitutes.The 93 national sports and leisure characteristic towns that retain the pilot qualification are the existing competitors in the industry.Each town aims to build the brand competitiveness of sports and leisure characteristic towns,which belongs belong to a kind of intra-industry competition with regional and regional units,showing moderate competition or competitive coexistence.Some sports and leisure characteristic towns in East China and southwest China have good branding strategy implementation,but the overall situation of differentiated brand construction in 93 towns still has great room for improvement.
作者:
刘成 刘兰娟 郑春清 徐思敏 邓小飞
Liu Cheng;Liu Lanjuan;Zheng Chunqing;Xu Simin;Deng Xiaofei(Department of Physical Education,Donghua University,Shanghai 201620,China;School of Physical Education,Shanghai Normal University,Shanghai 200234,China;Zhejiang Hengkang Pharmaceutical Co.,LTD.,Taizhou 317108,China;Bank of Ningbo Co.,LTD.,Quzhou Branch,Quzhou 324000,China;College of Humanities,Donghua University,Shanghai 200051,China)
机构地区:
东华大学体育部 上海师范大学体育学院 浙江恒康药业股份有限公司 宁波银行股份有限公司衢州分行 东华大学人文学院
出处:
《betway官方app 学报：自然科学版》 CAS 北大核心 2023年第1期149-156,共8页
Journal of Henan Normal University(Natural Science Edition)
基金:
教育部人文社会科学研究一般项目(19YJA890016) 上海市哲学社会科学规划一般课题(2018BTY001) 东华大学人文社科基地培育课题(22D111102) 东华大学体育名师工作室建设项目(TYMS2021-02).
关键词:
运动休闲特色小镇 体育竞争情报 竞争环境 竞争对手 品牌竞争力
sports and leisure characteristic town sports competitive intelligence competitive environment competitor brand competitiveness
分类号:
G895 [文化科学—体育学]
