基于慢城理念的历史文化名镇目的地形象优化研究——以朱仙镇为例

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摘要:

“慢城理念”倡导高品质的生活方式、保护原生态的自然环境、传承保护地方文化特色、追求人与自然的和谐,这一理念为历史文化名镇的发展提供了新思路,对目的地形象优化提供了新视角.以慢城理念视角切入,对网络文本数据进行处理分析,采用网络文本分析和情感分析方法,从认知形象、情感形象、整体形象探索朱仙镇的目的地形象.结果表明,人文类旅游吸引物是游客的基本认知形象,其次是活动类;游客对朱仙镇的情感态度普遍较为积极,但也有超过20%的消极情绪不容忽视;游客对朱仙镇的整体感知较为满意,有较高的重游和推荐意愿.基于对朱仙镇目的地形象的探究,文章构建慢城理念与历史文化名镇目的地形象优化契合关系模型,并从“慢环境”“慢文化”“慢旅游”层面提出对历史文化名镇目的地形象的优化建议.

The concept of cittaslow advocates high-quality lifestyle,protects the original ecological natural environment,inherits and protects the local cultural characteristics,and pursues the harmony between man and nature.It offers a new idea for the development of historical and cultural towns,and provides a new perspective for the optimization of destination image.Starting from the perspective of cittaslow concept,we analyze network text data,and uses network text analysis and emotion analysis methods to explore the destination image of Zhuxian Town from cognitive image,emotional image and overall image.The results show that tourism attractions of humanities are the basic cognitive image of tourists,followed by activity.Tourists' emotional attitude towards Zhuxian Town is mainly positive,but the negative attitudes can not be ignored,which is more than 20%.Tourists are satisfied with the overall perception of Zhuxian Town and have a high willingness to revisit and recommend.Based on the exploration of the destination image of Zhuxian Town,this paper constructs the relationship model between the concept of slow city and the destination image optimization of the famous historical and cultural city,and puts forward the optimization suggestions on the destination image of the famous historical and cultural town from the aspects of slow environment,slow culture and slow tourism.

作者:

高伟洁朱蓉菲

Gao Weijie;Zhu Rongfei(School of Management,Zhengzhou University,Zhengzhou 450001,China)

机构地区:

郑州大学管理学院

出处:

《betway官方app 学报:自然科学版》 CAS 北大核心 2023年第5期89-95,I0009,共8页

Journal of Henan Normal University(Natural Science Edition)

基金:

教育部人文社会科学研究规划基金(19YJA770004)。

关键词:

慢城理念目的地形象网络文本分析朱仙镇