基于社会交换理论的国际武术节支持度模型及应用

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摘要:

以中国郑州国际少林武术节为研究对象,运用社会交换理论,通过因子分析和结构方程模型分析,探索各个指标变量之间关系和发生作用的路径,阐析公众关于国际武术节对城市经济、文化、区域发展影响的认知与公众对国际武术节的态度以及支持国际武术节的意愿之间的关系.公众关于国际武术节对城市发展影响的认知对公众关于国际武术节态度有积极作用,进而对公众支持国际武术节的意愿产生正面影响.要增强公众关于国际武术节对城市经济、文化、区域发展影响的认知,通过增强公众的认知,从而影响和改善公众的态度,进而形成公众的支持意愿,为公众的广泛参与打下良好的群众基础.

Based on the theory of social exchange,this paper takes the China Zhengzhou international martial arts festival as the research object,carries out the factor analysis and structural equation model analysis,explores the relationships between each index variable and the path of its works,and expounds the relationship between the residents’ cognition about the event influence on urban economic,cultural,regional development,the residents’ attitude and support will to the event.Conclusions and discussions：The residents’ cognition about the event influence on urban development has positive effects on their attitude for the event,and then promotes their support will for the event.Thinking about the future development of international martial arts festival：It should reinforce the residents’ cognition about the event influence on urban economic,cultural,regional development.Through reinforcing the residents’ cognition,it can influence and improve their attitude,produce their support will,and finally lay foundation for their participation in the event.

作者:

南音

机构地区:

郑州大学体育学院

出处：

《betway官方app 学报：自然科学版》 CAS 北大核心 2015年第4期179-184,共6页

基金：

国家社科基金(13BTY057)

关键词：

社会交换理论国际武术节支持度模型

social exchange theory international martial arts festival support model

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