新形势下我国体育竞赛表演产业高质量发展创新路径研究
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摘要：
体育竞赛表演产业已成为体育产业多元融合向纵深发展的新动力,是带动我国体育产业发展的新引
擎,创新是实现体育竞赛表演产业高质量发展的关键.结合我国国情和经济发展的新形势,针对体育竞赛表演产业产
值不高、产业持续发展动力不足、品牌赛事引领作用不强、竞赛质量整体不高及赛事监管工作缺失等问题,利用资
源、区位、环境、国情等优势,围绕创新发展关键,通过发挥政府主导性、加强产业融合创新,全力推进政策落地、加强
推进措施创新,注重人力资源开发、加强人才培养创新,注重资源整合、加强赛事发展创新,发挥多元化媒介优势、加
强营销宣传推介创新,强化赛事监管责任、加强制度标准建设,推动我国体育竞赛表演产业高质量创新发展.
The sportscompetition performanceindustryhasemerged asanew drivingforceforthediversifiedintegration ofthe sports industry and a new engine for the development of China's sports industry. Innovation holds the key to achieving high-qualitydevelopmentwithin thissector. Combined withChina's nationalconditionsand thenew situation ofeconomicdevel- opment, addressing issues such as the low output value of the sports competition performance industry, lack of impetus for sustainable developmentofindustry, weak leading roleofbrand events, low overallcompetition qualityand lack ofeventsuper- vision, taking advantageofresources, location, environmentand nationalconditions, focusing on the keyofinnovation and de- velopment, bygivingfullplayto governmentleadership and strengtheningindustrialintegration and innovation, madeeveryef- fortto promote the implementation ofpolicies, strengthen the innovation of promotion measures, pay attention to human re- source development, strengthen talent training innovation, pay attention to resource integration, strengthen the development and innovation ofevents, give play to the advantages ofdiversified media, strengthen marketing publicity and promotion inno- vation, strengthen the supervision responsibility ofevents, strengthen the construction of system standards, and promote the high-quality innovation and developmentofChina's sports competition performance industry.
作者：
任卫华
Ren Weihua
机构地区：
河南财政金融学院；体育与健康管理学院
引用本文：
新形势下我国体育竞赛表演产业高质量发展创新路径研究[J].betway官方app 学报(自然科学版),2024,
52(5):150-156.
Research on the innovative path for high quality development of China's sports competition performanceindustry underthe new situation[J] .Journalof Henan NormalUniversity(NaturalSci- ence Edition) ,2024,52(5) :150-156. DOI:10. 16366/j. cnki.1000-2367. 2024. 01. 17. 0004.
基金：
国家社科基金；河南省科技厅软科学研究计划项目；河南省体育局重点课题
关键词：
体育竞赛表演产业；体育赛事；高质量；创新路径
sports competition performance industry; sports events; high quality; innovative path
分类号：
G826
