Study on the enterprization maming of professional football clubs and the improvement strategies in China
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摘要：
我国职业足球俱乐部名称去企业化既是俱乐部自身良性发展的现实需要,也是落实我国足球改革方案的具体要求.主要通过文献资料法、专家访谈法、逻辑分析法等,对于现阶段我国职业足球俱乐部名称的企业化现象、形成原因、改革思路等进行了研究.通过研究发现:现阶段我国职业足球俱乐部以企业化名称为主体,俱乐部更名前、后名称都体现出企业化特点;行业协会的管理不当、俱乐部的历史承载与延续和股权集中、跨界企业的绝对控股、特定的政治、经济、文化环境影响等为主因;分化职业俱乐部的性质是前提、对名称去企业化的统一认识是关键、“三步走”全面“软着陆”为战略、引导与推动俱乐部具备条件是方法、相关配套政策是保障为改进策略.
The de-enterprization of the name of professional football club in our country is not only the realistic need of the healthy development of the club itself,but also the concrete requirement of implementing the football reform plan of our country.In the paper through the methods of literature,expert interview and logical analysis,the characteristics,the causes and the reform way of professional football club name enterprization are studied at present stage in China.The conclusions are as follows:China's professional football clubs are mainly called by the enterprise names,and name change also reflects the characteristics of enterprise.Improper management of the the football association,the historical bearing and continuation,equity concentration,cross-border and absolute holding enterprises of the clubs,specific political,economic,cultural and environmental influences are the main causes.Clarifying the special nature of the professional clubs,unifying the recognition of necessity of name de-enterprization,making the plan ofthree stepsandsoft landing,guiding and promoting the club to meet the requirement,and encouraging supporting policies are specific reform ideas.
作者：
陈亚中 姚远
Chen Yazhong;Yao Yuan(Institate of Physical Education and Training,Capital University of Physical Education and Sports,Beijing 100191,China;College of Physical Education,Henan Normal University,Xinxiang 453007,China)
机构地区：
首都体育学院体育教育训练学院 betway官方app 体育学院
出处：
《betway官方app 学报：自然科学版》 CAS 北大核心 2021年第3期94-101,共8页
基金：
国务院足球改革发展部际联席会议办公室重大约标项目(2016-9)后继研究。
关键词：
职业足球俱乐部 企业化名称 改进策略
Professional Football Clubs name enterprization improvement strategies
分类号：
G843 [文化科学—体育训练]
